Sunday, September 17, 2006

Recalculations

As we considered:

We need to get at least 2000 baht in every single day. We can get this amount if we sell 50 beers every day. The bar is open from 5 p.m. until 3 a.m., 10 hours. It means the customers should order minimum of 5 drinks in every hour.

Is it reasonable? -- In the practice, no!

Ok, if you're just a customer going to your favorite bar every night in prime time, you may think that this is the permanent reality: lot of customers, lot of money etc. But this is an illusion. The truth is, that (1) not all the bars are favorable and (2) very long time there are no customers in any particular bar.

What it means? -- It means that you cannot sell another drink in every 20 minutes in your bar. Because, the most of the time you simply have no customers.

You have to make some corrections in your calculations.

The low season began in May and it lasts still now. During this period we actually had no profit. The balance was around zero.

Right now the high season will begin soon. Some of our regular customers are coming back and we have some new regular customers already.

In the bar business you need time. Nothing happens if you cannot wait. Anyway, this business is not for making big money in short time. Maybe it's not a real business but hobby or something like an art?

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