Friday, January 06, 2012

Alternatives (1)



What are alternatives, if you don't like to run a bar anymore?

Keep in mind, that not everything is possible in Thailand, especially if you happen to be just a farang, i.e. nobody, at least for Thai authorities. You cannot work without work permit, you cannot start any business without licences etc. In fact, you cannot even play flute on street corner in hope to collect some coins.

However, there are lot of alternatives.

Long time ago I noticed a young Thai lady in Bangkok wearing t-shirt with text: "Yes, I can". It seemed to me like an attractive design idea, but I never found that shirt anywhere on market stalls.

What are the main ideas on t-shirts? - To show, who you are, what do you believe, where do you belong etc.

But there is just another section more. The shirt or another piece of clothing can show your attitude. Even more. It can talk besides of you.

For example, the young lady with text, "Yes, I can", get more attention. Furthermore, it makes much easier for her to communicate with other people.

If we think about Pattaya, especially on Walking Street at night, where the sounds are so loud that you cannot even talk with each other normally. Why not to have a t-shirt with a message which can start a conversation effortlessly?

That's the idea.

Let your apparel makes opening for you. Have fun.

Check out my new store.

Thursday, January 27, 2011

Just another case



It is a beer bar not very far from Walking Street, just a step off Beach Road, together with a couple of bars in a cluster.

I used to stop at this particular bar very many times. Just for a fun and some comversations. I'd like their attitude.

At this time it seems there was a party. You know, colourful balloons, loud music, free food for all customers. I, like everyone else, were cordically invited.

A farang from England was having his last-night-in-Thailand and birthday party with his girlfriend, appearantly from this particular bar.

I had a small talk with mamasan/owner. This Englishman was their regular customer for last two weeks, for all his holiday. Having happy days and nights with the same girl from the same bar.

The mamasan told me that there was seven girls among her bar ladies who get married with farang men last year.





Friday, March 19, 2010

Ghost Tower





Where was this photo taken?

This castle is not known even for many long time residents here.

Although it should be one of the most extravaganzas in Pattaya - an entertainment centre, club, discotheque:

"BATMAN CLUB"



But now it's like a Ghost Tower - forgotten, empty and scary.

Located in the corner of South Road and Sukhumvit road. Across the South Road there is Big C supermarket.

Syrrealistic views anyway.



Especially with closer look.







Sic transit gloria mundi, as it said in Latin.

The bottom line: 'running a bar in Pattaya' is not an easy task for anybody.

Thursday, January 14, 2010

Appendix: People Watch



In very many times, when I'm working on something intellectual, writing or composing some stories or articles, and if I can not find the right way to continue - I go out, sit somewhere and just looking people going by. And my mind is going clearer, and soon I can realize, can understand, can take right decisions etc.

It's amazing, indeed. Like a fresh air is coming or like a new light or feeling something.

Sometimes I think, it's like a mystery. You are just sitting, watching people - and you really get something. Something valuable. From who? From the people walking by? - Yes it seems so. Like you get some sort of energy from them.

And, don't forget, just a couple of minutes before you were walking by and other people were watching you. And they got something from you, too. Maybe.

Anyway, this phenomena seems to be so valuable, that, for example, the right spots for people watch in Walking Street area ask for beer even more than they do in go-go bars! Amazing. It means, the naked girls are less valuable to watch than just wandering humans on the street, aren't they?

If comparing Bangkok and Pattaya, I prefer the latest any time.

Because in Bangkok you can find maybe ten or so right spots for that kind of entertainment, and only for couple of hours, with limited views and types of mankind.

On the other hand, in Pattaya here is the full opportunity to watch people, if you like, even 24 hours around. All kinds of human existence and behavior, you know what I mean.

Of course, the main area is infamous Walking Street. The both sides of the street, some 800 meters along, are good. And there are lot of people doing the same. And there are some very special spots, too. You can even sit behind the glass, in air conditioned environment, with some very attractive girls, just 50 cm away from the 'event'. See everything. Enjoying. (It's the new establishment opposite of 'Happy Go-go', named "Teazers".)

You can not be bored. But if you are, here in Pattaya you can find more opportunities for your favorite pass time.

Soi Buakhao, for example. A lot of spots. One of my favorites is the 'Whitherspoons', a British pub on the corner of Soi Diana.

Or just go to the 'Big C' area on Second Road. Or find your best in Soi 7/8 area. You can find a lot of other places and spots, indeed.

The bottom line.

I'm living in Pattaya more than five years, and there are two main reasons for that. First of all, it's "sanuk". You know, what it means. It's the same all around Thailand, indeed. But for the second, it's just the opportunities for people watch, uncomparable with any other region or area.

Just the perfect city, just the perfect place, that is Pattaya for me.



Tuesday, June 03, 2008

Conclusions (2)



It's hard to say, how long would be the life expectancy for an average beer bar in Pattaya under the same management and ownership. Two years? Three years?

But, if we are talking about the newcomers, it's presumably not more than one year, even less. Right now, around my location on Soi Buakhao, I've seen lot of bar owners giving up during the last year. Some of them couldn't run the business even more than 3 months.

The most common mistakes they made include:

1. No attractive ladies or no ladies available at all;

2. Trying to set up or offer something too original, like cocktail lounge, exotic beverages or food etc;

3. Bad location, especially if there were no bars before and/or around;

4. Dreaming too much about regular customers and/or their own friends;

5. Family and/or financial matters.

First of all, this is Pattaya and nobody is coming to sit in your bar for a drink only. If a farang is looking for a beer, he's looking for ladies' company altogether. Of course, not for sex always, but you couldn't underestimate this part of your business.

Secondly, try to set up your bar into the mainstream. Don't make anything too original, especially if you are a newcomer. Yes, if you are living here more than three years, you can try something different, but even in this case, don't go too far from the common.

Location is very important indeed. You have to be very cautious establishing a bar in place where previously was a laundry service and no bars exist around.

Regular customers are like fertilizer for every business. But how and why they are coming? If your bar is outside from the main entertainment area, only the local people are your hope. How many potential customers are living around? And, again, don't dream too much about your friends from your country, especially if you have only a bar and no accommodation to offer.

Last but not least, the family matters. As a rule, you are going to make the bar business together with your Thai wife/girlfriend, aren't you? If there appears the slightest misunderstanding or mistrust between you and your consort, you are lost.

Bottom line: expect no profit for the first year.

Thursday, January 18, 2007

Conclusions (1)

First of all: the bar business is not a real business. It's something like a hobby. You can never make money with your bar, although sometimes you can enjoy profit, too. I've seen many bar owners, talking with them, asking details of their businesses, and the conclusion was just the same always.

Besides, how to recognize the owner in particular bar? Just look carefully, and if you can see a farang drinking and sitting in the bar without a bill on front of him, you are right. Another clue: if somebody in the bar seems to be too concerned about everything or if he makes something not usual, e.g. emptying ash trays, switching TV channels etc, it's your turn to ask him: "How is the business?"

In Pattaya there are hundreds of bars for sale always. Some people are trying to start, some are trying to survive, some are looking for quick sale. I think, an average bar business lasts approximately 6 to 12 months. If you can run your bar more than one year, you are happy. One more thing: after the first year the regular customers will coming back again and again.

And after the third year you may give me reply: "The business? Extremely well."

Thursday, December 14, 2006

Analysis (2)

Staff matters, as told here before.

Although you are the "owner", you cannot work, because you have no work permit normally. Your wife/girlfriend has to act as "boss" in the bar. But, are you sure she can? Besides, sometimes you want to take a vacancy, travel around the country, see her parents etc. Who takes care when you both are away?

You need an old lady in the bar, called "mama-san". The mama-san should be the key person in the bar, taking care of all the ladies, customers, stock etc. If your lady happens to be not old enough, she cannot act as mama-san.

This was our big mistake: we had no mama-san. My wife was too young for routine work in bar, and all other ladies were very young, too. Nobody had adequate experience and this leads to anarchy. Sometimes the ladies just walked away, to the discotheques or with friends. Sometimes my own wife just made the same. Sometimes I was forced to sit in my bar together with few ladies and with no customers for hours. It's sad to tell now, but the initial mistake was made and there was no chance to improve the situation anymore.

Of course, we tried to hire a mama-san after a month or two after opening, but for this time the set of ladies was established already and a new person was not acceptable for anybody.

Monday, December 11, 2006

Analysis (1)

First of all, starting the bar business, you have to collaborate with local people. The money is coming from you, but in all the documents there appears another name, most usually, your Thai girlfriend's or your wife's. Futhermore, all the documents are in Thai, which means, you normally cannot read them.

For the beginning it seems OK for you, because you love your wife/girlfriend and you trust her. And obviously you think it will last forever. But there is no guarantee.

Your lady can cheat you, actually, in every minute. And so all other ladies working in the bar.

And here you can see your first mistake: too much trustfullness.

How to avoid this mistake?

When bying a bar or another business, let make the initial contract by a lawyer in English. Make sure that the contract is made for your name.

Don't worry about other paperwork: the licences, etc. This will not hurt you financically. Sure you have to pay for very many things after the initial payment, but this is just a small money for you.

If you can avoid the first mistake, you will be able to sell the bar anytime you like.

Yes I made the first mistake, but fortunately, the land lord (a Thai man) acknowledged my rights, mainly because I paid the rent to him, personally.

Monday, December 04, 2006

Sold

Yep, the bar is sold, at last.

It took only 6 weeks.

As a rule, the buyer is a Thai lady who is dreaming about bar business, but the money is coming from abroad, from her boyfriend/husband. In this case the money was coming from Japan.

Asked price was 500 thousand baht, but I was forced to make a discount, 50 thousand, because the buyer did not understand that she will be obliged to renew contract with the land lord in next January. It ment for her more 100 thousand. But, honestly, even 450 thousand was pretty good enough for me.

As told here before, I got the bar for 250 thousand plus the same contract fee, 100 thousand. Anyway, no win, no loose. Back to square No 1.

As promised, analysis will follow soon.

Tuesday, October 17, 2006

Finishing

Although the bar is now open, it's for sale. The main reason: separation between me and my wife, Lord. Yap, personal relations can affect business seriously sometimes.

It's not the best time for selling. High season is just coming; many friends are on their way, including visitors of this blog. Sorry about that, but there was almost no choice for me.

Right now the bar is running under the next bar's management.

The asking price is 550 thousand baht. For friends interesting in buying there are discounts available sure.

Conclusions and analysis will follow.

Friday, October 13, 2006

Ying

Though some of our ladies decided to take a short vacancy, the bar is closed for a couple of days at the moment. It seems to be good time to introduce our staff.



Ying is eighteen. She came from Nakhon Ratchasima district, or simply, from Korat, North-East region of Thailand, also known as Isan province.

Her family has rural background. Ying has one brother and one sister.

She is always in good mood, joking, smiling, and flirting.

Favorite drink: Bacardi Breezer Lemon.

English: very basic.



Thursday, October 05, 2006

Statistics

Since June 2006 we have 1000 unique visitors in this blog. Where are you coming from?

Take a look: top 50!

1. Estonia-Tallinn
2. Thailand-Bangkok
3. United States-Chicago
4. Estonia-Tartu
5. Singapore-Singapore
6. France-Paris
7. Estonia-Peetri
8. Estonia-Pärnu
9. Australia-Ashfield
10. United Arab Emirates-Dubai
11. United States-Orlando
12. United States-Prince Frederick
13. United Kingdom-Foy
14. Estonia-Kohtla-Järve
15. Netherlands-Bergen Op Zoom
16. United States-San Jose
17. Hungary-Budapest
18. Australia-Perth
19. Estonia-Miiduranna
20. Estonia-Haapsalu
21. Australia-Melbourne
22. United States-Cincinnati
23. Estonia-Rakvere
24. Netherlands-Amsterdam
25. Netherlands-Rotterdam
26. Estonia-Nõmme
27. Ireland-Dublin
28. Finland-Helsinki
29. Belgium-Gent
30. United States-Churchville
31. Saudi Arabia-Riyadh
32. Russian Federation-Moscow
33. Estonia-Harkujärve
34. Estonia-Reiu
35. Malaysia-Selangor
36. Estonia-Kose
37. Finland-Kajaani
38. Germany-Hamburg
39. Japan-Tokyo
40. United States-Baltimore
41. Iceland-Reykjavík
42. Estonia-Ülenurme
43. Belgium-Lubbeek
44. United Kingdom-Lymm
45. United Kingdom-Milton Keynes
46. Hong Kong-Central District
47. Canada-Calgary
48. Estonia-Ämari
49. France-Clermont
50. United Kingdom-Staines

Friday, September 29, 2006

Cheating

It seems to be very easy. Just walk over a bar, ask phone number from a girl and call to her after she will finish the work. You will save the bar fine, correct?

No!

Think again, what are you doing?

You are cheating. Even worse, you are stealing something that not belongs to you, and the worst: the girl is stealing the same.

You can save some 300 baht, but you collect bad karma. Nobody wants to see you at this particular bar again. If the girl agrees, she will be lost her trustfullness for the owner. The worst case: she will be fired.

It was happened sometimes in our bar, but not very frequently. Of course, all the ladies in bar are free to go away anytime, but they don’t. If you met the girl in the bar, she cannot go with you even after the bar is closed.

It’s because the bar is their job and even more: their life. It’s a mix of loyalty, friendship, business, tradition etc. Thai people take care about each other. As long as the relations are good, you can trust them and they will trust you, too.

So, if a customer makes a proposal to cheat, it will be sometimes very difficult for the lady in bar. The most of the ladies just refuse.

- Why not take a seat, chat with ladies, have some drinks and fun?

If you’d like to save your money, go to Walking Street or Beach Road. There are always lots of freelancers waiting for you. No bar fine. But, if you are in the bar, you have to accept the rules.

Saturday, September 23, 2006

Old jokes

If you are a bar owner, you find yourself in chatting with customers frequently. After „nice to see you” and „where are you from?” it seems there are no more topics.

That’s right in case of new customers sometimes, especially if the customer is not very much intended to talk with the owner rather than ladies in bar. But sometimes he wants to relax only and sometimes it seems he needs some sort of friendliness.

Old jokes would help.

Couple of weeks ago there were no customers in my bar neither in neighborhood. Suddenly a bunch of drunken farangs arrived to our bar. They ordered a lot of drinks, arguing, and then start fighting and then they run away, not paying for anything. Our ladies were running out to catch them. After ten minutes they arrived, satisfied. Thanks to police the bills were paid.

The next bar owner was watching the whole story. He had no customer for a long time at this particular night. I came to him and told:

“John, do you know the old joke: bad news and good news?”

“No, what it is?” replied John.

“The bad news,” I continued, “we have nothing to eat but shit.”

“Ok, but what about good news?”

“The good news is that we have shit a lot.”

That hits the spot!

If you have in your memory some old jokes for various situations, it may help you to make new friends, establish regular customers in your bar and much more.

Examples?

“What is better than beer?” – “Cold beer, indeed!”

“What is better than sex?” – “Group sex!”

The bottom line: what is better than customer? – A regular customer.

Thursday, September 21, 2006

Birthday















It was my birthday in bar last Wednesday, not a big party, just some friends but lot of fun.















The staff is renewed again together with some new ladies. On the picture above there are only few of them. Right now we have seven ladies in bar, which seems to be a reasonable number.

The coup did not affect the business, everything is same as usual. Thai people don’t pay too much attention to these events.

Sunday, September 17, 2006

Recalculations

As we considered:

We need to get at least 2000 baht in every single day. We can get this amount if we sell 50 beers every day. The bar is open from 5 p.m. until 3 a.m., 10 hours. It means the customers should order minimum of 5 drinks in every hour.

Is it reasonable? -- In the practice, no!

Ok, if you're just a customer going to your favorite bar every night in prime time, you may think that this is the permanent reality: lot of customers, lot of money etc. But this is an illusion. The truth is, that (1) not all the bars are favorable and (2) very long time there are no customers in any particular bar.

What it means? -- It means that you cannot sell another drink in every 20 minutes in your bar. Because, the most of the time you simply have no customers.

You have to make some corrections in your calculations.

The low season began in May and it lasts still now. During this period we actually had no profit. The balance was around zero.

Right now the high season will begin soon. Some of our regular customers are coming back and we have some new regular customers already.

In the bar business you need time. Nothing happens if you cannot wait. Anyway, this business is not for making big money in short time. Maybe it's not a real business but hobby or something like an art?

Friday, September 15, 2006

Yesterday

"...all my trouble seemed so far away..."

Indeed, it's not easy to run a bar sometimes, especially during the low season with heavy rains every day. There are very few customers in every bar. And, which is even worse, the ladies working in our bar tend to run away.

Yesterday, for example, we were forced to close the bar at midnight because all the ladies simply left. Lord was very angry and me too.

Fortunately, some new ladies will come soon and some of the previous staff is still loyal and coming back too.

So if you are planning to visit us in next couple of days, don't be surprised to see only few ladies or, for the regular customers, to find some new ones.

The bottom lines:

"And so hold on when there is nothing in you
Except the Will which says to them: "Hold on"."

Tuesday, September 12, 2006

Daytime activities

What are the bar ladies doing at daytime?

Obviously sleeping? Yes, but not always.
'
Nobody can stay active more than 24h, one might think. You can try to be happy and have fun permanently. I bet, you can't, but the ladies can.

A couple of days ago our staff took a day and visited Koh Larn, an island near Pattaya. As you can see, we had lot of fun.










Tuesday, September 05, 2006

Peoples

One of the advantages is learning. What do you know about Qatar? Probably nothing.

Believe it or not, this is a country and there are living some nice people. I met two men from Qatar in my bar yesterday.

Saturday, August 19, 2006

Customers


Now you guess, which is the most important part in bar business?

Location? – Wrong!

Ladies? – Wrong!

Attitude? Music? Design? – Wrong, wrong, wrong!

The correct answer is: customers!

Because, everything is built up towards customers, indeed. Like in any business, the main goal is to make profit. And the only source of money is the customers.

It’s good to chat with customers sometimes. As an owner, you can make new friends; get some news, exchange good ideas etc. On the other hand, not very many customers are interested in chatting with strangers, despite their position. Anyway, getting new friends is a big advantage.

There are no good or bad customers in general. Even if something bad happens, it turns to good someway. Example?

One day some months ago a bunch of almost drunk young men came to our bar. Ordering many drinks, they started arguing, perhaps fighting about something and then suddenly were running away! Not paying for the drinks, of course. Our ladies were running to catch them. I was staying in bar alone. After some twenty minutes the ladies were coming back, very satisfied. Thanks to police, everything was solved and the bill was paid.

After a couple of minutes, two policemen were coming to our bar. Indeed, the same who helped us. What you think? -- Yes, you’re right! They enjoyed free drinks in our bar more than one hour. You bet, they could remember this particular bar for a long time after.